Built by someone who managed USD$500M+ in media
— and saw how much of it was wasted.
Robert Lai spent 14 years at PHD, iProspect, Publicis, and Google before founding Kaliber. The insight was simple: most agencies optimise for retention, not results. Kaliber works differently — every engagement starts with a diagnosis, every recommendation is earned, and every client can walk away the moment the work stops proving itself.
The leadership team bring direct experience from Google, PHD, iProspect, and Publicis — with the pattern recognition that only comes from managing at scale.
Every strategy is grounded in marketing science. We're certified partners of the Ehrenberg-Bass Institute — the research body behind Byron Sharp's laws of brand growth.
We built proprietary AI infrastructure that lets a focused team operate with the analytical depth and output of a much larger one — without the overhead.