Antom

Fintech — Payment Infrastructure

GEO Content AI Search Optimization Singapore & Hong Kong 8 Weeks

Antom went from invisible in AI search to leading Stripe in 8 weeks.

Antom had the product. Stripe had the visibility. Google's priority categories were locked by incumbents — so Kaliber built an AI content system that made Antom appear in the answers payment buyers were already using to shortlist providers.

0% → 33%

Google AI Overview
brand visibility

1% → 16%

Perplexity
brand visibility

#1 source

Retrieved by ChatGPT
more than any brand

8 weeks

From zero to
category leadership

Google AI Overview · Payment infrastructure SG

March 2026

"Which payment gateway should Singapore merchants use for cross-border checkout?"

Antom

33%

Stripe

22%

Adyen

AI Overview brand mention share · All topics · March 2026 · ↑ from 0% at engagement start

What we found at the start

Antom brand visibility in AI-generated answers

Google page-1 rankings for Antom across target payment categories at the start

99%+

Stripe's share of AI answers in Antom's target categories at engagement start

Payment architects and product leads in Singapore and Hong Kong were already turning to ChatGPT, Google AI Overview, and Perplexity to shortlist providers. Every answer pointed to Stripe. Antom's product was competitive. Its AI presence was not.

They asked us to outrank Stripe on Google.

We said: that's a 5-year war.
Win on the channel the algorithm hasn't locked yet.

Google SEO

3–5 Years

Winning keyword difficulty 41–65 requires DA 85+ and years of established authority. Stripe, Adyen, and Wise have it. Antom doesn't — yet.

Keyword difficulty

65 / 100

"payment method" · 23,000 searches/mo · Requires 10yr+ authority

AI Search

8 Weeks

AI engines retrieve based on topical depth and answer quality, not domain age. A challenger with superior content on a specific buyer question can overtake incumbents in weeks.

65% visibilityHK checkout UX — 8 weeks after launch
Same category. Different game.

Diagnosis

Four findings. Two of them critical.

Critical

Zero presence in AI-generated answers — despite a competitive product

When payment leaders opened ChatGPT, Google AI, or Perplexity and asked which provider to shortlist, the answer was Stripe. Every time. Not because Antom was inferior — because Antom hadn't built the resources AI assistants draw from when answering those questions.

Critical

Google was a 3–5 year war Antom couldn't win yet

The categories Antom needed to compete in — cross-border payments, payment infrastructure, billing automation — were dominated by Stripe, Adyen, and Wise with 10+ years of established presence. Building the Google authority needed to compete would take years. The buying cycle was happening now.

High

Nobody had built the answers payment buyers were actually looking for

Buyers don't ask AI "what is Antom?" — they ask how to reduce subscription churn, how to handle checkout drop-off in Hong Kong, which payment rails work for SEA expansion. There were no resources answering those questions with Antom as the expert. The brand existed. The answers didn't.

High

AI search was wide open — and the same buyers were already using it

The categories Antom wanted to win on Google commanded $6–$19 cost-per-click in paid search. These are vendors actively buying, not casual browsers. And on AI assistants — unlike Google — those same buyers weren't being captured by incumbents. The channel was open. Nobody had moved on it yet.

Two Markets. Deliberate choice.

Singapore and Hong Kong.
Not chosen at random.

Each market was selected on four criteria: commercial intent, buyer specificity, competitive gap, and keyword volume as a proxy for AI query demand — since AI search itself is still a measurement black box. We started where the signal was clearest and the competition hadn't moved yet.

🇸🇬

Singapore

SaaS Subscription Churn

52%

AI search share of voice in category

Recurring billing Payment failure recovery SaaS platforms

🇭🇰

Hong Kong

Checkout UX & Conversion

65%

AI search share of voice in category

E-commerce checkout Alipay & WeChat Pay Cross-border merchants

Our Hypothesis

Three bets. Each one testable in weeks.

Bet 01

Map every question a payment decision-maker in Singapore or Hong Kong asks an AI assistant — then build the authoritative answer for each one

Antom gets named when buyers are actively shortlisting — before a competitor enters the frame

AI assistants don't rank by domain age. They retrieve the most thorough, specific answer to the question. A challenger with better resources can beat a decade-old incumbent in weeks.

Bet 02

Win on AI search first — the categories where Google is locked by incumbents — while building Google authority in parallel

Antom reaches high-value buyers now, without competing in a Google auction it can't win yet

The same payment leaders who search Google are using AI assistants to shortlist vendors. Capturing them there requires content investment, not media budget — and the channel isn't locked yet.

Bet 03

Lead with the two highest-intent buyer questions — subscription churn in Singapore and checkout UX in Hong Kong — before scaling to broader categories

Prove measurable AI visibility within 4 weeks, with a data baseline to expand confidently

Owning two buyer moments deeply outperforms covering eight superficially. Win the highest-value prompts first, then compound outward.

⚠

Known Risk — Flagged Upfront

Getting your content used as a source by AI is not the same as getting your brand named in the response. AI assistants can pull from Antom's resources without explicitly recommending Antom. Content retrieval and brand attribution are two separate problems — and they require different strategies. We flagged this from day one, particularly for ChatGPT.

What We Built

Not articles. An answer universe.

9 resources. 84 buyer questions. 2 markets. Each node is a piece of content built to make Antom the authoritative answer. Hover to explore.

Market Intelligence Decision Framework Operational Playbook Standalone Guide

ANTOM

84 answers

Live on Antom's channels

LinkedIn · SG subscription churn

Infographic · HK recurring revenue

YouTube · HK cash-flow squeeze

Facebook · HK checkout conversion

Topics

Markets

Buyer questions

8wk

To market leader

Outcome

From invisible to #1. In 8 weeks.

Google AI Overview

Brand visibility — #1 in category, leading Stripe at 22%. Up from 27% in February.

↑ from 27% in Feb

Perplexity

Brand visibility — surpassed Stripe (13%) in a single month. Up from 1% in February.

↑ from 1% in Feb

ChatGPT

#1 Retrieved

Antom's content is retrieved by ChatGPT more than any other brand — 31.5% of the time. Getting explicitly named in responses is the active next phase.

Attribution gap to close

AI Overview — Share of Brand Mentions

February 2026 (engagement start)

Antom 57%

Stripe 34%

March 2026 (8 weeks in)

Antom 65%

Stripe 27%

Source: AI visibility tracking · AI Overview brand mention share · All topics · Monthly averages

The Journey — Dec 2025 to Mar 2026

From invisible to leading. Toggle platforms to see the full before/after picture.

Tracked prompts covered
84 of 100 buyer questions answered

HK article AI retrievals
363 → 2,645 times pulled Feb to Mar

What This Proved

Hypothesis vs. reality — what played out, what surprised us.

↑

AI Overview: Antom overtook Stripe in 8 weeks

Antom reached 33% visibility on Google AI Overview versus Stripe's 22% — not catching up, but leading. The SG subscription and HK checkout guides drove the gain within weeks of going live.

Exceeded

✓

High-intent AI categories proved winnable without Google authority

The HK checkout guide reached 65% AI visibility in its category. The SG subscription guide reached 52%. Both map to search terms that are locked behind 10+ years of domain authority on Google. On AI search, Antom owned them in weeks. The channel hypothesis was confirmed.

Confirmed

ChatGPT: content is reaching users, brand naming not yet

Antom's content is used by ChatGPT as a source more than any other payment brand — but ChatGPT names Antom 0% of the time while naming Stripe 14%. This is a content framing issue, not a platform ceiling — and it was flagged as the known risk from the start.

Partial

Transferable Principles

AI search resets the authority clock

On Google, highly competitive categories require a decade of domain authority. On AI search, the same categories are won by depth and specificity — not domain age. The game resets, but only if you build content that actually answers the buyer's question.

Map buyer questions, not brand keywords

Buyers don't ask AI "what is Antom?" — they ask "how do I reduce subscription churn in Singapore?" Content that answers the real question gets retrieved and recommended. Brand-first content doesn't.

Retrieval and attribution are different problems

Getting your content retrieved by AI is phase one. Getting your brand named in the response is phase two. They require different content strategies and different measurement frameworks. Don't conflate them.

Concentrate before you scale

Two buyer topics — HK checkout UX and SG subscription churn — built Antom's AI leadership position. Thin coverage across 8 topics would have achieved nothing. Win the prompts that matter most, then compound outward.

What happened next

ChatGPT brand naming — the active next phase

Antom's content is already being used by ChatGPT more than any other payment brand. The next phase targets content framing: restructuring articles to explicitly position Antom as the recommended solution, so the AI names it — not just cites it.

Pipeline: three new buyer topics in 2026

Three additional buyer categories — cross-border payments, payment gateway, and billing automation — are in the pipeline with 80,000+ monthly query volume combined. Each was validated by the SG and HK launch performance.

GEO as a permanent channel

The engagement established Generative Engine Optimization as a core, ongoing capability for Antom — not a one-time project. AI search visibility is now tracked monthly alongside traditional SEO metrics.