Fintech · Google Ads · Market Entry
Reduced CPA by 76% and grew Malaysia 987% in one quarter.
-76%CPA
+88%CVR
987%MY growth
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Healthcare · Google Ads + YouTube + Meta · Scaling
Scaled $400K to $1.2M in ad spend across 7 APAC markets in 3 months.
+75%Google
+116%YouTube
20xCampaigns
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E-commerce · Meta + TikTok + Google · Performance Branding
Doubled marketing efficiency by investing in awareness before mega sales season.
6.37xMER
10,821Installs
-44%CPI
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E-commerce · TikTok + Meta + Google · App Growth
From zero to #1 shopping app in Singapore in 6 months — alongside ChatGPT.
#1Shopping App
27MViews
17KInstalls
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B2B SaaS · Google + Facebook + YouTube · Full-Funnel
From 8,000 to 80,000 users. Contributed to a $100M Series C valuation.
10xUsers
4xMER
$100MValuation
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B2B · Google Ads · Book Publishing
Spent $300K on Google Ads and almost quit. Then revenue grew 333%.
333%Revenue
-80%CPA
3→64Campaigns
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Cybersecurity · Programmatic · Brand Awareness
Drove awareness across 32 cities for the Risk to Resilience World Tour.
+378%Impressions
-85%eCPM
+1125%Reach
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B2B SaaS · Google + Display + YouTube · HR & Payroll
From 250 to 1,000 enterprise clients. Contributed to Mekari's $100M Series C.
4xClients
4xSearches
$100MValuation
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Healthcare · Google Ads · Addiction Recovery
Outmaneuvered competitors spending 20x. Cut CPA 68%. Scaled 9x.
-68%CPA
+72%Calls
9xScale
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Fintech · Google Ads + Meta · Market Entry
Launched 8 markets for Euro 2024, delivering 3x pipeline growth.
Cybersecurity · LinkedIn + Google Ads · Lead Gen
143 leads in 4 months from LinkedIn in a niche B2B cybersecurity market.
76.43%CTR
7,426Visits
143Leads
B2B Tech · LinkedIn · Lead Gen
$5 per qualified lead on LinkedIn. 500% of target achieved.
$5Per lead
1.9%CTR
500%Of target
Fintech · Meta + Google Ads · Market Entry
Creative localisation across Hong Kong and Indonesia drove multi-market growth.
HK + IDMarkets
LocalisedCreative